It wasn’t easy persuading the National Press Club to let Bettina talk about erections. So the title of her book, What Men Want, was used as the topic of her talk to the club in September, 2010. But the somewhat surprised media ended up hearing about something rather different. Namely:
Why does our government treat male cancer victims so differently from women? As Bettina pointed out, women with breast cancer are finally now receiving substantial government funding to help with the costs of rehabilitation. Yet the 20,000 Australian men each year then diagnosed with prostate cancer were totally on their own when it came to funding essential treatments necessary to regain their confidence and wellbeing.